Website Advertising
Rates & Sizes
We offer four (4) standard IAB sizes, expressed as Interactive Marketing Units (IMUs), as described below. Prices shown do not include one-time set-up charge.
Top Leaderboard Unit
1 available on all web pages (just above The InTowner flag):
$500 per single mo.; for 3 – 12 mos., print edition frequency discounts apply (refer, Media Kit for Advertisers rates & sizes page.)
Width = 728 pixels (10.1 inches)
Height = 90 pixels (1.25 inches)
K-size of the file = 20k or less
File type = .gif or .jpg + the URL to which it will be linked
Animation length = 4 seconds or less, no more than 3 cycles of the animated sequence
Leaderboard Unit
2 available on Home Page only (just above footer content):
$300 per single mo.; for 3 – 12 mos., print edition frequency discounts apply (refer, Media Kit for Advertisers rates & sizes page.)
Width = 728 pixels (10.1 inches)
Height = 90 pixels (1.25 inches)
K-size of the file = 20k or less
File type = .gif or .jpg + the URL to which it will be linked
Animation length = 4 seconds or less, no more than 3 cycles of the animated sequence
Medium Rectangle Unit
1 available on Home Page + full run less specified pages*:
$400 per single mo.; for 3 – 12 mos., print edition frequency discounts apply (refer, Media Kit for Advertisers rates & sizes page.)
Width = 300 pixels (4.16 inches)
Height = 250 pixels 3.47 inches)
K-size of the file = 40k or less
File type = .gif or .jpg + the URL to which it will be linked
Animation length = 4 seconds or less, no more than 3 cycles of the animated sequence
* pages excluded are “Visit Our Advertisers” and “Media Kit for Advertisers”
Small Rectangle Unit
1 available on Home Page + full run less specified pages*:
$200 per single mo.; for 3 – 12 mos., print edition frequency discounts apply (refer, Media Kit for Advertisers rates & sizes page.)
Width = 300 pixels (4.16 inches)
Height = 100 pixels (1.38 inches)
K-size of the file = 20k or less
File type = .gif or .jpg + the URL to which it will be linked
Animation length = 4 seconds or less, no more than 3 cycles of the animated sequence
* pages excluded are “Visit Our Advertisers” and “Media Kit for Advertisers”
Skyscraper – Half Page Ad Unit
1 available on Home Page + full run less specified pages*:
$500 per single mo.; for 3 – 12 mos., print edition frequency discounts apply (refer, Media Kit for Advertisers rates & sizes page.)
Width = 300 pixels (4.16 inches)
Height = 600 pixels (8.33 inches)
K-size of the file = 40k or less
File type = .gif or .jpg + the URL to which it will be linked
Animation length = 4 seconds or less, no more than 3 cycles of the animated sequence
* pages excluded are “Visit Our Advertisers” and “Media Kit for Advertisers”
[eff., 1/1/2011. Rates subject to change without notice.]
For more information, visit the Media Kit for Advertisers section and the linked pages there and for assistance in completing arrangements for placing website advertising, send email to advertising@intowner.com or call (202) 234-1717.
